With over 77% of internet users reading blog posts regularly, it is one of the easiest marketing strategies to apply in 2024.
The blogging industry is thriving since over 600 million blogs are active online, and more than 409 million people view blog pages every month.
In this article, I’ve compiled the most relevant blogging data while keeping the marketing angle, SEO, and the number of bloggers in consideration.
Top Picks: Blogging Statistics In 2024
- There are over 600 million blogs on the internet
- An impressive 77% of internet users read blog posts regularly
- The average length of a blog post is 1,416 words
- Bloggers who utilize blogging for marketing purposes experience 13 times more ROI
- 61% of Americans spend 3 times more time reading blog content than email content
- More than 70 million blog posts are published on WordPress every month
- 12.8 million posts are published on Tumblr, and 2.33 million posts are published on WordPress daily
General Blogging Statistics
While blogging is alive and kicking in 2024, it is imperative to know how many blogs are in general and how many people read them.
1 . There are over 600 million blogs on the internet in 2024. (Web Tribunal)
2 . Over 70 million blog posts are published on WordPress monthly. (WordPress)
3. An average reader spends around 52 seconds reading a blog post. (OptinMonster)
4. On average, a typical blog post is written in 4 hours (Espirian)
5. Every month, more than 409 million people view over 20 billion pages on WordPress.com (Optinmonster)
6. The average length of a blog post is 1,416 words in 2023 (Optinmonster)
7. More than 500 new websites are created using WordPress every day (Colorlib)
8. Tumblr hosts around 529 million blogs, whereas WordPress hosts over 60 million blogs (Internet Matters)
9. Over 7.5 million blog posts are published daily (Master Blogging)
10. Around 77 million new comments are added to WordPress posts every month. (WordPress)
11. 12.8 million posts are published on Tumblr, and 2.33 million posts are published on WordPress daily. (Master Blogging)
12. 61% of Americans spend 3 times more time reading blog content than email content. (Social Media Today)
Blogging Growth Statistics
With the increasing demand for content marketing, bloggers have risen from the ashes in 2024.
Due to the fact that a blogger utilizes multiple platforms for publishing a blog, it is difficult to extract the actual number of bloggers.
In addition, many enthusiastic bloggers have disappeared, making it unclear how many are still active.
How Many Bloggers Are There
13. The number of bloggers in the United States was around 31.7 million in 2020 (Statista)
14. 44% of bloggers publish new content three to six times each month. (Orbit Media)
15. Food bloggers earn the highest median monthly income compared to bloggers from all major niches. (RankIQ)
16. 33% of bloggers don’t make any money from their blogs (TechJury)
17. 53.3% of bloggers are aged between 21 and 35 years. (Zippia)
18. Globally, blogging has grown by 12% since 2015 (Luisa Zhou)
19. An impressive 77% of Internet users read blog posts regularly. (Impact)
Blogging SEO Statistics
Blogging is about creating valuable content and reaching out to the target audience to solve their queries. One of the essential parts of blogging is SEO, which helps the content reach the desired audience.
With ever-changing blogging trends, Bloggers are also prioritizing content updation.
20. The top-ranked content on Google averages between 1,500 and 2,500 words (RyRob)
21. Blogs improve the chances of ranking on Google by more than 400%. (Tech Client)
22. Updating a blog post can increase traffic by more than 106% (Semrush)
23. 34% of bloggers reported that updating content produces improved results (OptinMonster)
24. Only 50% of bloggers do keyword research for most of their content, and nearly 17% of bloggers never research keywords. (OrbitMedia)
25. Around 38% of bloggers are updating their older articles to enhance SEO (OptinMonster)
26. 96.55% of pages receive no organic search traffic from Google (Ahrefs)
27. Articles containing 3,000 words or more receive 3.5 times more backlinks than average-length articles (Semrush)
28. The average page in the top 10 is more than 2 years old, and only 5.7% of pages rank in the top 10 search results within a year of publication. (Ahrefs)
29. 71% of bloggers consider SEO as the most important source of traffic. (OrbitMedia)
Blogging Revenue Statistics
Although the competition is high in the blogging industry, there is always room for earning money through it.
With a number of profitable niches to choose from, an average blogger can earn up to $8,000 per month.
A blogger can earn via advertisements, affiliate products, sponsored product reviews, selling their own products, and online courses.
30. Bloggers’ primary means of earning is Google AdSense, followed by affiliate marketing.
31. Bloggers can earn up to $2,500 per month within their first year (Fit Small Business)
32. Food bloggers have an average monthly income of $9,169, while personal finance bloggers earn $9,100. (Semrush)
33. On average, Lifestyle and ‘mommy’ blogs earn around $5,174 monthly. (RankIQ)
34. Food bloggers earn 42% of their income from ads and 10% from affiliate marketing (Semrush)
35. Pro bloggers who make between $7,500 and $25,000 monthly earn 33.2% of their money from ads and 42.2% from affiliates. (RankIQ)
36. 25% of WordPress bloggers are full-time bloggers. (Semrush)
Blog Marketing Statistics
With the power to capture attention and engage audiences that blogs possess, it is necessary to ensure you get all the benefits from your blog.
Many organizations are trying to generate leads by leveraging blog content marketing strategies.
37. Bloggers that utilize blogging for marketing purposes experience 13 times more ROI than businesses that don’t use it. (Semrush)
38. 71% of B2B buyers use blog content during their purchasing cycle. (Demand Gen Survey)
39. Only 32% of bloggers consistently check their blogs’ traffic analytics to plan marketing strategies. (Statista)
40. Companies that publish 16 or more blog posts per month get 4.5 times more leads than those that write 4 posts. (HubSpot)
41. Content marketing is 62% cheaper than traditional marketing (DemandMetric)
42. Around 84% of companies have a content marketing strategy (Semrush)
43. Social media(94%) is the most popular marketing effort of bloggers for driving blog traffic (Semrush)
44. 53% of marketers believe blogging is their top content marketing priority (LinkedIn)
Guest Blogging Statistics
With a number of bloggers providing services for other organizations, guest blogging is becoming more popular with B2B and B2C businesses.
Although guest blogging is one of the most influential techniques, it may help or ruin a blog’s SEO; hence, a client must outsource projects responsibly.
45. About 43% of B2B marketers engage in guest blogging (WordPress)
46. Publishing a paid guest article costs an average of $77.80 (Ahrefs)
47. 37% of guest bloggers are employed by a company, while 8% are freelancers (Semrush)
48. 60% of bloggers write one to five guest posts every month (Referral Rock)
49. 62.96% of readers find blogs with multiple authors to be more credible. (Optinmonster)
50. 56% of guest bloggers post across multiple sites, while 7% post for just one. (Semrush)
51. 87% of bloggers come up with their own guest post ideas, but only 52% of them actually write. (Referral Rock)
Blog Quality And Formatting Statistics
A blog is not just a piece of informational content but a representative of your brand and its value.
In order to back up a brand’s prestige and resonate with its value, your content must be of the highest quality. Proper formatting and maintaining the quality of content also helps in a blog page’s SEO performance.
52. 73% of people skim blog posts, while 27% consume posts closely. (HubSpot)
53. 32% of readers believe that accurate material is one of the most essential requirements of quality content. (Semrush)
54. 75% of the readers prefer reading articles under 1,000 words. (Contently)
55. The ideal length for a blog post is between 2,250 and 2,500 words. (HubSpot)
56. Posts with a reading time exceeding seven minutes experience decreased engagement. (Medium)
57. Articles containing over 7 images experience a 116% increase in organic traffic as compared to posts with no images. (Semrush)
58. Blog posts with an image every 75-100 words generate 2 times more shares than those without images. (HubSpot)
59. An ideal blog headline is 6 – 13 words in length (HubSpot)
60. Video content is 50 times more likely to generate organic search traffic than plain text (Optin Monster)
Blogging Benefits And Challenges Statistics
Blogging is considered one of the easiest content marketing strategies among marketers. The ease of content creation is beneficial, but it also has some challenges.
From making hundreds of dollars from blogging to making nothing, Blogging is a tiring task for first-timers that demands a lot of patience and hard work.
Statistics On Benefits Of Blogging For Businesses
61. 46% of people consider suggestions from bloggers before making a purchase (ForceManager)
62. 70% of people prefer to learn about a brand through a blog instead of an advertisement (Demand Metric)
63. B2B marketers using blogs get 67% more leads than those who don’t. (HuffPost)
64. Small businesses that blog create 126% more leads. (HubSpot)
65. 95% of companies with a blog experience greater SEO rankings than those without one. (TopRankBlog)
Statistics On Blogging Challenges
66. 49% of bloggers claim that gaining traffic is their biggest blogging challenge. (WordPress)
67. A number of bloggers reported that finding a niche, generating content ideas, and creating quality content were the challenges faced by them.
68. 600 million people using ad blockers is an alarming issue for bloggers. (Think With Google)
Conclusion –
With over 600 Million active blogs, blogging is still very relevant in 2024.
More bloggers and businesses are attempting to profit from blogging in order to achieve a regular readership and organic traffic.
These were the top statistics about blogging, its growth, SEO, and marketing.
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